Workflow Automation – Modernise businesses and gain a competitive edge

2023 Workflow Automation Trends

Workflow automation has become an essential part of modern business to gain a competitive edge in the market. It not only does automation assist enterprises to minimise manual processes and optimise workflow management, it has been proven to lead to increased performance and cost-savings.

Let’s take a closer look at trends underpinning competitive advantage by harnessing these automation technologies:

  1. Robotic Process Automation (RPA)

Robotic Process Automation (RPA) being one of the most popular and powerful trends in workflow automation currently, and already has spendings projected on reaching $2.4 billion according to Gartner.

Many large corporations, such as Walmart, Deutsche Bank, and Ernst & Young have already implemented RPA in their operations as it provides an efficient way to automate repetitive tasks, and it offers businesses great accuracy, flexibility, and consistency in their workflow processes.

We strongly assist our clients and advise potential clients and those reading this, to remain aware of the latest automation technologies and leverage their potential to keep a competitive edge in the market.

RPA is transforming the way businesses operate thanks to its ability to digitise, extract, and consolidate data and files, create databases, and more.

This makes it a valuable tool for many use cases, such as:

  1. Customer service desks – reducing the workload of employees by managing repetitive issues
  2. Client service – presenting full customer and transaction data via a single dashboard
  3. Onboarding new employees – ensuring recruitment aligns with regulation

RPA is an ever-evolving technology, and it is rapidly advancing. In the coming years, it will be able to not only perform part of workflow processes, but complete them autonomously, without any human intervention.

  1. Hyper-Blended Automation

Hyper- automation is a revolutionary concept introduced by Gartner in 2019, revolutionising the way businesses automate workflows and processes. By leveraging and blending the power of advanced technologies such as RPA, Intelligent Business Management, Artificial Intelligence (AI), and Machine Learning (ML), hyper-automation not only combines automated processes, but makes them more flexible and extends their capabilities.

With hyper-automation, enterprises can create a digital twin of their business (DTO), allowing them to visualise and understand how different processes, functions, and performance indicators interact and coalesce to drive value.

This way, you can use the power of AI, ML, and automation to control, assess, and accelerate business performance. Hyper-automation is no longer a concept reserved for the future – it’s an essential tool for any business looking to maximize efficiency and agility NOW. Unlock the potential of hyper-automation any you’ll undoubtedly reach new heights of DevOps success.

  1. Customer Experience (CX) Automation

Customer Experience (CX) Automation is rapidly shifting the way businesses deliver a consistent customer experience. Automation allows employees to focus on tasks that require human intelligence, freeing up time to solve customer problems, in real-time (which is what all customers want – whether you’re ordering a burger, using a financial product or conducting a B2B transaction).

Here are some of the ways CX automation can help:

  • Automated email marketing enables businesses to send tailor, highly targeted content based on clients’ real-time interactions with your brand. This helps to create deeper customer engagement and build loyalty.
  • Chatbots for real-time customer support are great for handling routine inquiries quickly. They also provide customer support agents with comprehensive information about the customer, allowing them to deliver a tailored experience and maximize customer satisfaction.
  • Fault alerts automation helps developers identify and fix bugs and other system failures before they impact the customer experience.

The advancement of CX automation is closely linked to the development of Artificial Intelligence. Companies that use CX automation are able to provide their customers with a more efficient, streamlined experience.

  1. Sales automation

Sales automation is becoming increasingly popular for performing everyday tasks without the need for manual intervention. Automated sales process software can assist with email reminders, pricing, regular documentation, standard contracts, and more, leading to various benefits for companies.

Automation can ensure accuracy, simplify reporting, increase sales, and improve customer satisfaction. Statistics, show that only 26% of sales teams have implemented workflow automation, however, this number is expected to rise. To make the most of this solution, businesses must adjust their processes and technology platforms so that employees and automation tools can work together effectively.

  1. Automation – an IT Imperative

IT automation is an imperative today to meet the demands of business. Automation can alleviate IT teams of tedious manual labour such as app deployment and testing, allowing them to focus on more important tasks. Companies meanwhile can enjoy increased efficiency and reliability of their products due to decreased errors by human error.

Workflow automation is proven to save time too, with 75% of IT leaders who have implemented it reporting that it saves them roughly four hours per 40-hour week. Voice assistants such as Alexa and Siri are also helping to automate tasks, as they are becoming increasingly capable of completing complex tasks with simple voice commands.

In the future, the range of automated capabilities will no doubt burgeon widely, likely to affect the business environment. Is your business ready?

In Conclusion

Automation is essential for businesses to optimise performance and keep up with customer demands. Companies must keep up with the latest workflow automation trends in order to stay competitive in the market.

We engineer innovative automation tool sets and agile methodologies to cost-effectively and fluidly shift your company’s digital integration across multiple operational areas.Chat to us today to unlock the automation opportunities for your business and rapidly gain increased performance and cost-savings.


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